This year’s theme, ‘We Can. I Can.’ is the beginning of the Union for International Cancer Control’s (UICC) three-year international campaign to highlight the collaborative efforts needed, from collectives and individuals, to alleviate the burden of cancer.
The video embodies this year’s World Cancer Day theme by emphasizing how individual stories can come together to make a lasting difference. It demonstrates the interconnectedness between various perspectives along the cancer control continuum – for example, a researcher’s work supports a physician’s care, which in turns helps a patient.
At the end of the Cancer Control Day Event at the MaRS Centre, Dr. Heather Bryant reflects on how patient centred care and the need for more and better data were two themes that ran through the sessions.